FAST-MOVING
CONSUMER GOODS
OUR FMCG ACCOUNTING EXPERTISE
Since the early days of our business, we’ve worked with some phenomenally successful start-ups in the fast-moving consumer goods (FMCG) industry.
We take great pride in our FMCG clients’ successes – from seeing fantastic brands like Double Dutch and LoveRaw outgrow us and build their in-house finance teams, to supporting the founder of Mallow & Marsh on the successful sale of her business. We’ve supported founders through the preparation of Dragons Den pitches and dealt with the overwhelming response when they ‘blew up’ on screen and secured investment from Steven Bartlett and Peter Jones. Simply put, there isn’t much we haven’t seen or done in the FMCG industry!
Dealing with FMCG-specific challenges
Attracting & satisfying investment
Many FMCG businesses require external investment to be able to meet their growth plans. To attract and satisfy financially literate investors, having up-to-date and accurate management accounts and forecasts is a must. Our clients entrust us to deliver this as a matter of course and ask us to help them build multiyear financial forecasts
Working with big retailers
Dealing with large retailers (like supermarkets) is something that FMCG businesses usually desire and is required for their growth. But, doing so requires a robust financial operation and a strong understanding of margins when you’re negotiating prices and promotions.
We regularly provide both for clients who are adept at working with the invoicing and debit note systems of all the major retailers. Many larger retailers rate suppliers on performance aspects (such as invoicing accuracy) and low scores can contribute towards delists. We can support your invoicing accuracy through systems set-up and inventory/order system integration
Management accounts & inventory
To get meaningful management accounts, you need accurate inventory (stock) records. This encompasses not just the physical count but the whole system of purchasing and sales – for e.g, recognising when stock was invoiced and received. We can build in support for this via our bespoke plan, should businesses need a little more support in this area. We can also advise on software packages that integrate with Xero to manage inventory.
Direct-to-consumer channels
Increasingly, FMCG businesses are developing their own direct-to-consumer (D2C) channels. These should be tracked as a separate business unit within the accounts ledgers to facilitate reporting. The logistics often have a very different cost profile and it’s important to understand things like customer lifetime value (LTV) and marketing customer acquisition cost (CAC). We can provide this through tracking category reporting and bespoke management accounts.
Reviews
Andrew Wallis OBE
Unseen, UK
Warren Madlin
MadlinHanna
Harriot Pleydell-Bouverie
Mallow & Marsh
WHO WE SUPPORT
OUR SERVICES
CARBON ACCOUNTING & BOOKKEEPING
Get the accurate and timely CO2 and GHG emissions data you need to reduce your organisation’s environmental impact, meet customer and regulatory requirements, and save money.
OUTSOURCED FINANCE DEPARTMENT
Receive quality financial data that will help you make the best decisions for your organisation – while saving time and worry. Check out our outsourced accounting, bookkeeping, management accounts, payroll and financial strategy services.